For Taylor Sheridan’s Landman on Paramount+, we crafted an in-camera main title sequence that captures the allure and brutality of the American oil industry. Using oil, light, and tactile imagery, we explored the beauty and danger of “liquid gold” while honoring the cast through striking portraiture. The result reflects the show’s core tensions—ambition, family, and the fragile promise of the American dream—drawing viewers into a world where fortunes rise and fall on an irresistible yet destructive pursuit of wealth.