PROJECT - GUCCI - LOOK 108
CLIENT - Gucci
OBJECTIVE - Create a digital version of a woman's suit from Gucci's 2017 Fall/Winter line to be displayed in VR for Vive, AR for iOS and Android, and Stereo Cube Map renders for Gear VR and ODG Glasses.
ROLE - Art Director, CG Lead, Compositor
PRODUCTION TECHNIQUES - The biggest challenge was creating a 1:1 digital version of a preexisting fabric material. We scanned the patch of fabric at 1200 dpi in 3 different lighting conditions in order to capture the surface height of the cloth. The final shader was created by pushing these hi res maps through substance designer. The model and suit were sculpted in zbrush based off of reference that we shot. All renders came out Octane for C4D.
CONCEPT - We pitched a virtual approach to Gucci in the fall by demonstrating the ability to pre-visualize a certain pattern or look before its made. Our goal was to also show how applicable digital versions of their clothing can be on various social and interactive platforms.
We chose Look 108 from their 2017 Fall line because we felt it captured the theme of their current marketing, which at the time was 70's Star Trek.
Art Director: Jake Ferguson
CG Supervisor: Jake Ferguson
Producers: Phil Gara, Jonathan Dotan
3D Artists: Clay Sparks, Qing Mao