Thursday Night Football takes on a new home this season streaming on Amazon Prime Video! We kicked it off with an unique intro for the NFL that scores big, bringing the stadium to the homescreen for the first time on a streaming platform.
Our lineup of designers, animators and illustrators tackled Prime’s creative brief with our cinematic approach to create something very untraditional for the NFL while using old school design techniques. Referencing Saul Bass and Krazy Kat, we merged 2D cut-out drawings with 3D CGI to highlight the nostalgia of repping fans’ favorite football teams while rooting for Prime’s new features like alternate streams and real-time stats. With each week comes new easter eggs and a soundtrack to drive the visual. We interchanged the jerseys, highlighted the stars and storylines to keep superfans fired up and freezing frames every Thursday night.
created with imaginary forces
executive creative director: peter frankfurt
creative director: grant lau
technical director: jake ferguson
managing director/ep: tiffani manabat
editors: ian gibson, chris hall, marty pugeda
lead animation: jahmad rollins
cel animators: dimitrov lyuben, matt everton, taik lee
storyboard artists: tyler gibb, jaclyn bautista
designers: angela zhu, steve fuller, chris salvador, kathy liang
lead designer: ned piyadarakorn
2d: nader husseini, christian arnsparger, nick baquero,
alphonse swineheart, lilly lin, ella lee, cindy shon
3d: kevin sanchez
animators: nader husseini, christian arnsparger, lilly lin
illustrator: tomoki echigo
previz: siddarth john
head of production: ryan burcham
senior producer: sean sullivan
assistant producer: nic luong
coordinator: aaron carlos, cameron davison